According to Omdia, a research firm, Apple which is skipping “iPhone 19” may embark upon “iPhone 20,” which the research firm cites under the iPhone series slated for a launch in 2027. Apparently, the launch is intended to sync with the celebration of 20 years of iPhone.
If Apple said back in 2017 not to use “iPhone 9” and then went ahead to introduce “iPhone X,” it would apply again that same policy now.
Thus, the plan behind this change is resetting customer expectations, energizing the brand, and standardizing future naming conventions. The rumor is that early 2027 will see the introduction of the standard designs referred to as “iPhone 18e” or “iPhone 18” followed later in the year with the “iPhone 20 Pro/Pro Max,” and perhaps a foldable device.

Names Have Implications for Strategic Change in Apple

Changing the number might sound simple enough, but it is that strategic change. This is also because the name can coincide with another milestone, the 20th for Apple, which can then amplify its marketing impact demonstrating clear buzz creation. Analysts will say this could also serve to:

Sift through the lineup: Irrespective of those confusing incremental numbers, reset expectations

Increase the illusion of innovation: A jump from 18 or 19 to 20 makes an update appear considerably more important.

They might be planning to shorten their product model release cycles for Consumers. As per reports state, Apple is moving towards an early year launch for its standard model.

Thus, meaning to consumers: the next major age of the iPhone may come with not only new specifications but also a different name tag.

What This Could Possibly Mean for Future iPhone Users and Buyers-in General

Some practical considerations to put to customers, however, if Apple really leaves the “iPhone 19” sticker:

Clearer catalogues and resale provisions: Jumping straight to “iPhone 20” would make resale seem more dated.

Better timing for the upgrade: The highly anticipated 20th-anniversary edition may be much more reliant on waiting rather than upgrading, particularly in cases of major design or feature overhauls.

Risk of confusion: Changing conventions may lead to temporary confusion for consumers over their label numbers.

Essentially Watch a Name Change Closely

However, while this is a report, it is not yet the official confirmation of Apple and the implications are significant. A name change on the 20th anniversary can potentially change the course of how the company markets its iPhones from now on-from just mere updating to major generational shifts. This is definitely one to watch for tech buffs, investors, and buyers alike.

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Source: Apple Reportedly Plans to Change iPhone Naming Scheme for 20th Anniversary | PCMag