Sales During The Holiday Season Fall Far Short Of Expectations And Forecasts

Citing estimates from International Data Corporation (IDC), reports claim that Apple shipped only about 45,000 units of the Vision Pro in the fourth quarter of 2025, an order of magnitude far less than the millions of iPhones, iPads, and MacBooks Apple normally sells in that time frame. The number shows a dramatic drop from the estimated first shipments in 2024 of about 390,000 units, which only highlights the struggles of the headset to capture a wider market.

A Sky-High Price And Limited Ecosystem Work Against Adoption Rates

Analysts cite several reasons for the Vision Pro’s stalled momentum, foremost among them its exorbitant asking price of $3,499, placing it well above most competing mixed-reality and VR helmets. In addition to this, low numbers of native VisionOS apps and short battery life are also considered drawbacks for average users. These hurdles have made it hard for Apple to widen its user base from just early adopters and niche enthusiasts.

Slashing Back Marketing Is Sign Of Slowing Promotional Push For The Headset

This contraction cuts also into the domain of advertising. According to data from industry scouts, Apple’s media spending for the Vision Pro has been slashed by more than 95% in important markets like the United States and the United Kingdom over the past year. Such a dramatic decrease in promotional visibility suggests that Apple is scaling back efforts to drive mainstream demand while reassessing the long-term strategy for the headset.

Market Context Tells Us VR Is Struggling Outside Of Apple

The Vision Pro’s challenges reflect larger trends across VR and mixed-reality. The market for headsets is softening, experiencing shipment declines annually with competitors like Meta still ruling the roost with inexpensive alternatives like its Quest product line. The cheaper competition took a major bite of the consumer market by winning points with low price and the backing of a popular gaming ecosystem, making them irresistible to the average buyer.

With this decision of apple to cut down production and marketing of the Vision Pro headset is an indication of the well-known fact about how hard it is for a cutting-edge spatial computing system to be turned into something mainstream. The uphill battle from high initial cost, a confined software ecosystem, and the broader market eagle-eye have put hold on what initially was trumpeted as a revolutionary foray into mixed reality. The holiday sales performance of Vision Pro would be remembered as a watershed moment in the early life cycle of Vision Pro as Apple keeps iterating on the technology and possibly finding ways for a more cost-effective variant or alternative wearable experience.

Read Also: The Best of Windows 11 in 2025: See the 12 New Features I Liked Most

News Source: PCmag.com

The post Apple Slashes Vision Pro Production, Amid Poor Holiday Sales — What’s Behind the Pullback first appeared on Tech News and Updates - Mygeekscore.com.

Secure Setup: How Apple Makes You Verify Your Identity Digitally

You need to scan your passport’s photo and chip pages, take a selfie, and then perform a series of head and facial movements to authenticate your identity to create a Digital ID. After this, the passport information will be encrypted and stored locally on your iPhone or Apple Watch; Apple can’t see when or how you use the ID.

TSA Checkpoint Travel Uses Your Digital ID

Travelers can now simply bring out their Digital ID at some domestic airports by a double-click of the side (or Home) button on their device, and then tapping ID in Wallet and holding it near a reader. Use facial or fingerprint authentication for it to be used only by you. TechCrunch+1 The reader confirms your identity without needing to hand over to it or your physical passport.

Limitations: Digital ID Does Not Replace Physical Passport

That being said, this Digital ID will not be a substitute for the physical passport: it cannot be used for international departures or crossings. Apple+1 In addition, the feature may roll out gradually, meaning that not every airport or state system may have its support at the same time.

What This Means for Privacy and Data Control

Apple guarantees privacy: your passport information stays on your device, and your consent is required each time you allow sharing of data. Apple Support This makes sure you control what information is revealed in each transaction. Experts claimed this gives a broader perspective in setting a new trend on how digital identification can work without compromising user privacy.

That is a pretty significant step forward for the traveller and digital identity management: embedding passport information securely into Wallet and allowing TSA use at hundreds of airports make everyday travels smoother for the consumer while keeping strong privacy protections in place. Just remember to take your physical passport for international travel, and check with the departing airport to see if it supports the new Digital ID system.

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News Source: Pcmag.com

The post Apple’s New Digital ID Lets You Use Your Passport Data for TSA Checks first appeared on Tech News and Updates - Mygeekscore.com.