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What Is Pay Per Click (PPC) And How It Works?

What Is Pay Per Click (PPC) And How It Works - My Geek Score

My Geek Score: As now days everything is digitalized, so everyone wants to do their business online. Everyone wants to stay two steps ahead from their competitors. In such situation digital marketing plays an important role. So today we are going to tell you about what is pay per click, why we use ppc, and the benefits of ppc. If you are a businessmen or blogger and wants to promote your business or services online then this information is for you.

But before we get into the details, let’s talk about marketing. As we all know, no online or offline business works without some kind of marketing i.e. advertising etc. If you are going to sell any of your services or products, you need marketing. So everyone can know about you. For this we go all possible ways and have to bear a lot of costs.

If we are talking about offline marketing, we often saw many types of posters, banners, billboards, etc. around us. Often people also turn to advertising such as speakers or radio. There are more expenses but fewer benefits available. Because everyone is now focusing on online marketing which is cheap and a great option to keep your promotion in front of others.

You may be wondering: why is online marketing so cheap? So, before we continue, let us explain that offline marketing requires you  to pay a certain amount regardless of whether  someone buys your service after seeing that ad or not. Offline marketing doesn’t require that the person seeing the ad be interested in your product or service, but with online marketing you have this special option that you can show your ad to  people who are searching for products like yours looking. All you need is a service like yours. The benefit is that your ad will reach the right people and your chances of attracting customers will be multiplied in exchange for spending on your ad.

If you understand this, suppose, for example, that your company makes beauty creams for women specifically for women in their 30s and 40s. In such a situation, if you are promoting your cream offline,  your billboards, brochures and posters will not only be seen by women but also seen by men and women of that particular age as well as women, men and children. . . So were you able to focus on the specific category you needed to capitalize on? But if you do this advertising online then you have many options that you can use to target a specific local area, age or gender where more people are likely to show interest in your ad.

What is Pay Per Click (PPC)?

As per the information given above you must be understood that what are the ppc marketing link and without this online marketing is not possible. You must have seen ppc advertising from very close in daily life

When you search Google for any of your searches, you will always find some links in the returned results that have a small ad on the page. That is, a company or website is promoting its service or product. The route a business or website has taken to bring your link is known in the digital marketing world as PPC or Pay Per Click.


If you understand Pay Per Click Kya Hai by name then we can easily say that Pay Per Click means an ad where you only have to pay when someone clicks on your ad, not otherwise.

In simple language you can think of it this way, if you place an ad online  you only have to pay  when someone clicks on that ad and visits your website or page online. Otherwise you will not be charged.

Benefits of Pay Per Click (PPC)

If we look at the advantages of pay per click, it is useful in many ways, such as:

1. If you are a blogger, you need to know how much hard work and time is required in SEO, only after that the blog can be ranked in the search engine and even after that its ranking is sometimes not stable. In such a situation, if you want to keep your blog on top, PPC will be of great benefit to you.

2. We all know that Google’s algorithm is updated from time to time, so sometimes our blogs go down and sometimes up. If you use PPC in such a situation, you don’t need to see your blog rank, it  always appears in the above display.

3. What is pay per click? Currently, online marketing is a cheap and effective way instead of offline marketing as we explained in the example above.

4. Audiences can be reached through PPC, so you get more customers into the store than you benefit from.

 In Pay Per Click you don’t need a budget of lakhs. Even if your budget is lower, you can place your ad accordingly.

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